GRAPHIC DESIGN AND MOTION FOR BRANDS

I’m a graphic & motion designer who loves to combine aesthetics and interaction, creating meaningful experiences, starting from concept up to the final result.

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Introduction

Turning ideas into unforgettable Experiences

I’m Victor Torres, a multidisciplinary designer with over 15 years of experience in art direction and digital design. My mission is to craft creative and strategic solutions that make a meaningful impact on people and brands.

Throughout my journey, I’ve collaborated with diverse teams, creating digital experiences, visual identities, and campaigns that bridge ideas and results. Now, as a freelancer, I focus on digital design and branding, helping brands stand out with authenticity and purpose.

Selected Works

Take a look at my latest projects and see how I’ve turned ideas into visually striking, functional masterpieces that leave a lasting impression.

Sonat Sounds →

Art Direction, UX/UI Design and Design System
2023

All Projects

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All Projects →

Weleda →

Art Direction, UX/UI Design and Design System
2023

ActioGlobal →

Art Direction, UX/UI Design and Design System
2023

Loyal Guru →

Art Direction, UX/UI Design and Design System
2023

Services

From concept to execution, I work a range of specialized services regardless of the size or complexity of the project. I possess the experience and creativity to bring the vision and objectives of each job to life.

  • The process of guiding and overseeing the visual elements and aesthetics of a creative project involves making creative decisions about the overall look, feel and style and ensuring that these choices are in line with the project's objectives and target audience.

    Artistic direction plays a vital role in creating compelling and visually engaging experiences. I provide artistic guidance and establish visual guidelines such as colour palettes, typography and imagery that ensure the consistency and cohesion of an entire project.

  • A strong brand identity helps differentiate a brand from its competitors and creates a recognisable and memorable impression in the minds of consumers. It is crucial in establishing brand loyalty, building trust and conveying the brand's values, mission and promise.

    Brand identity includes various components such as the logo, colour palette, typography, imagery and design elements, which are used consistently across all brand communication channels such as, packaging, websites, advertising campaigns and other brand touch points, ensuring a consistent and recognisable brand presence.

  • Motion graphics are key to making a brand stand out and grab attention on social media platforms like Instagram, LinkedIn, Twitch, and TikTok. They bring your brand’s identity to life, making it more engaging and memorable. In a world where everyone’s scrolling fast, motion design helps your brand stand out, connect with your audience, and keep your content fresh and exciting across all channels.

  • With my experience in content creation, I focus on crafting engaging and valuable content that connects with audiences across various platforms. From social media posts to videos and blogs, I ensure every piece resonates with the target audience, builds brand trust, and drives meaningful engagement.